VENUE MANAGEMENT

Contracts & Sales Booking

Your venue needs a robust set of contracts, addendums, and other legal documents that go beyond basic venue rental agreements.

These include agreements covering food and beverage services, bar services, and other licensing and liability protections to safeguard you as the venue owner.

Sterling uses the powerful Tripleseat booking, calendaring, and CAD software to streamline the sales process and provide you with reports on Sterling’s effectiveness to market, sell, and contract new business for your venue.

Marketing & Sales

As a venue owner, you can count on our Sterling team to provide dedicated resources, including professional marketing of your venue through websites, digital and social media, physical collateral, and live marketing events.

Sterling Spaces has been in the venue management business for over 14 years. Our marketing and sales teams have extensive experience with weddings, social events, corporate gatherings, and nonprofit events of all sizes.

Our sister division, Sterling Events, has over 40 years of experience in marketing and operating corporate meetings, conventions, trade shows, weddings, and live events at a diverse range of venues worldwide. These experiences help shape our marketing and sales expertise, which we now offer to our venues and their owners.

Operational Systems & Staffing

How you operate and staff your venue directly impacts your reputation and your ability to welcome and delight every guest at every event.

Sterling calls this approach “Radical Hospitality,” and we take great pride in upholding these standards each and every day.

Our online venue reviews and comments reflect Sterling’s commitment to excellence in Guest Services using the most effective and efficient operating systems and procedures.

Add-On Revenue Streams

Some venue owners prefer a “blank canvas” approach, handling venue rental only, leaving the remaining details of event management to various outside vendors.

Sterling has invested in additional revenue streams to help you maximize your bottom line as a full-service venue including:

Food and Beverage – Sterling has relationships with select caterers at each venue that provide customized menus and pricing to ensure every F&B event delights guests and delivers delicious culinary experiences.
Bar services – Sterling hires trained bartenders using Sterling ABC licensing to give us authority and responsibility of alcohol service at every event. This includes proper storage, recordkeeping, and serving control plus the opportunity to sell specialty beverages and customize bar menus to individual client needs.
China, Flatware, Glassware – Sterling has invested in our own house china, flatware, and glassware, saving our clients from expensive outside rentals, while still offering upgraded selections from our rental partners at discounted prices.
The Sterling Collection – Sterling maintains a wide variety of arbors, chairs, settees, large decor pieces, soft seating lounges, specialty tables, heaters, and bars housed in our 15,000 sq. ft. warehouse located near Winston-Salem, NC. Using our truck fleet, our in-house staff will deliver, set up, and strike Sterling Collection inventory.

We strive to provide clients with turnkey event experiences that reduce stress while maximizing value for both the client and you as our partner.

The Sterling Collection

Facilities Management

Your venue must be well-maintained both in its exterior and interior appearance

Additionally, Sterling has developed customized programs and onsite expertise to handle preventative maintenance, as well as unexpected repairs and general facility upkeep.

Sterling has a Facilities Management team ready to serve any venue management relationship, customized to suit your specific needs.

Our Venues

The Sterling Difference

Sterling Spaces was created as the natural outgrowth of 40 years of event production by its sister division, Sterling Events Group. Since 1985, Sterling Events has produced numerous meetings, conventions, tradeshows, and incentive travel events for clients on a worldwide basis.

Those events led Sterling in 2011 to renovate and own its first wedding, conference center, and special events venue, historic WinMock at Kinderton, in Bermuda Run, NC. WinMock has continued to delight wedding, social, corporate, and non-profit clients over these past years, using its experience in event production as a guide for excellence.

In 2019, Sterling was asked by several owners of wedding and event venues in central North Carolina to become involved in managing their venues on a daily basis. That new opportunity blossomed into a new division called Sterling Spaces.

We take great pride in our reputation for “Radical Hospitality”, and we take great pride in the results we achieve for our owners. That’s the Sterling Difference plain and simple.

About Us

Reach out to us if you are interested in learning more about how the Sterling Difference can help your venue maximize its potential. We’d love to chat and set up a free consultation at your convenience!

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